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beyonce-for -hm

Oh Queen B is there anything you can’t do or anyone who doesn’t want you?

Recently signing a mega deal with Pepsi, now rumors have been finally addressed (by Vogue.com) that Beyonce will be the face of H&M’s campaign. And of course it’s not enough for the business savvy person that she is just to smile and look great in the photos but also have “personal input on the pieces seen in the campaign” a brand rep confirmed.

This is what Beyonce had to say:

"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

And what H&M had to say:

"H&M's summer campaign starring Beyoncé is an epic fantasy, with glamour, drama and also a sense of paradise," said Donald Schneider, H&M's creative director. "It was amazing to watch her on the shoot make it all look effortless - a quality that makes her such an icon for women around the world. The campaign is the essence of Beyoncé, and also the essence of H&M this summer."

What you can expect:

You can also expect Bikinis which a portion will go to benefit Water Aid and a t.v commercial with a new Beyonce song Standing On The Sun according to Vogue.com.

In the meantime, the ever so private Beyonce shares a glimpse of her private life with all of us in her instagram account @baddiebey. From hip hop chic to glamorous woman, to hanging with Oprah and President Obama, to hanging with her

husband Jay-Z and family. Check out her style!


In the meantime Shop Beyonce’s Brand House of Dereon

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  1. Nixx said:

    I’m really looking forward to seeing the commercial. Hope you post it Mrs. O.

  2. Amy said:

    Looking forward to this. Bouncy is the #1 babe of all time!

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