LANA DEL REY FOR H&M FALL
H&M fall Campaign
I look forward to fall for the great weather but also for the great fashion. So when designers and brands release their fall campaigns well I get excited and inspired I guess that’s the point huh:)
But if you haven’t seen the full campaign of singer Lana Del Rey as the face for H&M fall here it is. Beautiful and stunning and is a great choice to represent the brand or maybe I’m bias as I have previously written in “BLUE JEANS WHITE SHIRT” since I love her music.
This is what H&M had to say:
“We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that’s just as special,” Donald Schneider, Creative Director of H&M said in a statement. “The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of “Blue Velvet”. There’s never been a TV commercial that’s looked anything like this.”