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YSL BRAND RENAMING

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Big news in the fashion industry as we see a major label change their name as a what new creative director Hedi Slimane is calling a larger branding overhaul. Yves Saint Laurent as we know it today will be called Saint Laurent Paris come this fall when Sliman’s first collection is expected to arrive in stores for spring 2013. One thing that is unclear is what will happen to the “Y” in YSL since the staple of the brand is it’s logo. Hmm interesting…well as soon as we know we will update you.

How do yo feel about this change?

That’s the Buzz!

Frances O.

THE FASHION HIVE BOUTIQUE

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4 Comments

  1. HerLateNightCravings said:

    This is a hard one because if they change too much it really could have a negative effect on the branding. Hmm…

    Jayme @ Her Late Night Cravings

  2. Giselle said:

    Not sure how I feel about it…Strange

    Giselle

  3. TARA said:

    I really don’t like this idea. I can’t really understand why his changing the name!!

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