BLAKE LIVELY FOR GUCCI PREMIERE•The Fashion Hive

At 24 Blake Lively is proven she is a force to be reckoned with. Not only in the small and big screens but also a heavy weight in the fashion industry, from covers of magazines (here are a couple here and here), brands like Chanel hiring her as a spokesperson; she is the celebrity to keep a close eye on and even admits to not having a stylist. The very reason Gucci has just announced Blake Lively will be the new gave of Gucci perfume “premiere”. Blake will also be shooting a short movie for Gucci directed by Drive Helmer Nicolas Winding Refn aside from print commercials photographed by legendary photographers Mert Alas and Marcus Piggott. The short movie will make its way to Venice Film Festival, which will premiere on September 1st.

This is what Gucci had to say…

In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way,” said Gucci creative director Frida Giannini.